NewsBot
11-Aug-23, 19:50
The Caithness Business Index (http://www.caithness-business.co.uk) has posted the following article:
How Canny Marketing And Strong Supply Links Gave The World A Taste For Scotch Whisky
https://caithness-business.co.uk/image_cache/na20972_tn.jpg
Scotch whisky exports grew from £4.51 billion in 2021 to more than £6 billion in 2022, while separate government figures showed a 25% sales increase last year - the biggest for any UK manufactured product except aircraft parts. Such impressive growth shows how the industry has cultivated its image, appeal and supply networks over 200 years, withstanding pandemics, trade wars and even world wars in the process. [Read Full Article (https://caithness-business.co.uk/article/20972)]
How Canny Marketing And Strong Supply Links Gave The World A Taste For Scotch Whisky
https://caithness-business.co.uk/image_cache/na20972_tn.jpg
Scotch whisky exports grew from £4.51 billion in 2021 to more than £6 billion in 2022, while separate government figures showed a 25% sales increase last year - the biggest for any UK manufactured product except aircraft parts. Such impressive growth shows how the industry has cultivated its image, appeal and supply networks over 200 years, withstanding pandemics, trade wars and even world wars in the process. [Read Full Article (https://caithness-business.co.uk/article/20972)]