Personally I'd say that Stagecoach would offer more frequent bus journeys and possible direct services similar to the 25X service from Dornoch-Tain... etc.. which runs to Inverness more frequently than the Rapsons/ Citylink service from Thurso to Inverness. The only problem I can see is, at the moment, Rapsons buses are sometimes used for Citylink Services so if Stagecoach did not agree to operate on Citylink services then this will either mean Citylink having to locate more buses elsewhere or the service will be taken off the timetable/ run by stagecoach instead.
Stagecoach do operate many different services and routes including popular routes which other companies do not run. For example, possibly a bus service from Thurso-Wick-Inverness direct would be suggestable. I would say Stagecoach does have a very good reputation, especially running affordable services- for example Megabus Inter-city travel which can be as low as £1 for travel from Inverness-Glasgow. I'm not aware of the costs they charge on their regular services though.
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