The owners of that 5 properties must be doing a bit of ducking and diving, as they probably should be paying business rates. Below from the Airbnb website.
According to the law you're acting as a business host if your hosting activities on Airbnb relate to your trade, business, craft or profession. ...
You typically act as a business if you regularly rent your primary or secondary home or offer other services over a longer period of time in order to make a profit.
If all is not lost, where is it?
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