Green but not brainwashed
Using the sun to provide hot water.
Driving a car that gets 73 miles per gallon.....
It could be argued the weather is a deciding factor certainly, but it doesn't seem to affect, Switzerland, Austria, Lapland and so on. The schools in England are on half term now, I can't see anybody taking the risk of coming here if they think everything is closed.
As I said before, I only live here, I'm not from here, so my opinion doesn't really count, however if it was me, I would get the people who dreamt up this NC500 initiative to get all the business owners, hoteliers, anybody that owns accommodation on the route together, get Visit Scotland involved and plan to stay open next year (from September 2017). Bombard the UK with advertising and so on and just see what happens. If it works, great, if not they tried and will know for a fact that it doesn't work, but at least they tried. And it will only work if everybody on the route works together.
From what I understand Natural Retreats (John O Groats) seems to be doing very well all year round, from what I have heard anyway, you just have to read Trip Advisor there is hardly a bad word said about them, so the demand is there.
Again, this is just my opinion !
Your Tennabowlie is a person of lowly means who makes his own Bowler hat out of Tenna Pads and then colours them black out of soot from the chimney. Quite the fashion accessory for your "Wicker" man this season..... A high res vest and Tenna Bowler will guarantee you admission where the in crowd hang out........ Wick Sheriff Court