http://www.bbc.co.uk/news/uk-scotlan...iness-33728333

Read this its kinda hard to follow, but it seems Diageo's full-year results have flat lined for second year in a row, main reasons are growth fro whiskey in emerging markets have stalled, tastes are changing, the industry giant ( Diageo ) has stalled and it's responding by turning its marketing attention to other rival spirits.