Has the modern consumer really evolved to the point where they don't know how to store vegetables? Have they ceased to become aware that you don't keep things like tatties in the fridge, and that properly stored, they will keep for 6 months or more, without need for electricity? Is the modern consumer incapable of preparing any food that doesn't have a picture on the front of the packet, instructions on the back, and a best before date at the top?
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