Many years ago, a small building company i worked for in Cumbria charged £25 per delivery (up to 25 miles from depot) one day, it was pointed out to them by one very annoyed customer that they were more often than not, making more profit from the 8-10 delivery charges each vehicle was making a day than the actual branch was from the sale of the goods on the vehicle. Then they were bought out by a big named company who raised promptly the delivery charges (£40 minimum) and suddenly wondered why nobody was buying from them. Everyone was calling the builders merchant down the lane from us. So the company promptly got rid of 3 drivers and trucks (i was one of the drivers) stating there was no need due to lack of business but decided to lower the delivery rates anyway (back to £25) to try and drum up more business. Unfortunately for them, the merchant down the lane promptly bought the 3 trucks off the local dealer, had them resprayed and liveried over the course of the week, called me and the other two drivers and started us the following monday. I had never seen a builders merchant so busy and apart from the good prices, the main reason was free delivery! people who were previously trundling into the yard to buy something small were suddenly getting it delivered for free! something the big name company didn't get their head round until it was too late.
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