I have to my electric bill hasn't increased at all since getting a Plasma.
The newer models are more energy efficient and only use more when there are bright scenes and use less in darker scenes so it balances out nicely.
You could always turn the heating down in your room!
I just find that LCD is far too bright for me and more 'artifical' and can't see that LED would be much different?
As I said though it's horses for courses and we all like different things.
I wasn't keen to change to plasma due to all the 'myths' but have to say I am so glad I did as the picture quality, to me, is much better. Of course, it will depend on the make of telly as some are better than others.
I just happen to really like Panasonic.
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