The 'Gadget Generation': British Parents Spending Over £2 Billion a Year on Gadgets f

The Caithness Business Index has posted the following article:

The 'Gadget Generation': British Parents Spending Over £2 Billion a Year on Gadgets for Their Kids

[IMG][/IMG]

UK parents are spending a combined £2.25 billion a year(1) on technology for their children, according to new research released today by E.ON(2). The research, which has been conducted to explore gadget use in the home, also found: Gadget generation: Parents estimate they typically spend just under £300 a year (£292.20) per household, with children now owning an average of four gadgets each; Techie tots: Remarkably, parents with children aged under-five are spending even more, splashing out almost £400 a year (£394.90) on gadgets for their techie tots; Teenage trends: 15-17 year olds are the most 'plugged-in', typically owning seven devices each; Older offspring: Perhaps surprisingly, parents buy gadgets for their older offspring too. [Read Full Article]