North Highland Initiative
09-Dec-13, 16:36
The hunt is on to find the stories behind Scotland’s pubs and bars in a major new tourism campaign
The Scottish Licensed Trade Association has teamed up with VisitScotland and drinks companies Diageo and Tennent’s to launch Scotland’s Pubs and Bars- A Story to Tell, a campaign that will see around 100 of the country’smost fascinating pubs secure a spot on a dedicated website, an accompanying app, as well as daily updates on social media.
The £120,000 campaign has been match-funded with £60,000 from theVisitScotland Growth Fund, with the aim of encouraging visitors to Scotland to discover the stories behind public houses in all corners of the country.
These tales can be anything from mythical hauntings in the beer cellar to famous historical patrons that used to sit at the bar. A pub may boast a famousliterary connection, such as a pub well known as a famous detective’s favourite haunt, or a pub that may have enjoyed a starring role on the silver screen. Orit may be a bar which helped launch the career of a band and unearthed a rock n’ roll phenomenon. Or perhaps the distinction is geographic, such as the most remote pub in mainland Britain.
Bars, and customers, will be able to make their nominations online, with the aim of compiling a list of around 100 Scottish pubs with the mostfascinating stories to tell. Furthermore, each of these pubs will put forward amember of staff as their resident ‘storyteller’, who can regale customers withtales of the establishment’s background.
Mike Cantlay, Chairman of VisitScotland, said: “For many, a visit to a Scottish pub is an integral part of the holiday experience. But this campaign isn’t about who pulls the best pints or serves the finest ales, it’s about telling stories and enriching the overall visitor experience.
“This is a hugely exciting project and we are delighted to be working withthe SLTA, Diageo and Tennent’s to uncover those Scottish pubs and bars with themost fascinating stories. Scots are renowned throughout the world for their warm welcome and we hope that, during Homecoming 2014, visitors will gather for a tipple of their choice and enjoy Scotland’s finest tales.”
Pubs and bars can nominate themselves by visiting http://www.theslta.co.uk/Scotlands-Pubs-and-Bars (http://www.theslta.co.uk/Scotlands-Pubs-and-Bars)
Consumers can also email their nominations to entry@scotlandspubsandbars.co.uk (entry@scotlandspubsandbars.co.uk)or by tweeting @ScotlandsPubs. The nominated pub will then be contacted and encouraged to enter.
The Scottish Licensed Trade Association has teamed up with VisitScotland and drinks companies Diageo and Tennent’s to launch Scotland’s Pubs and Bars- A Story to Tell, a campaign that will see around 100 of the country’smost fascinating pubs secure a spot on a dedicated website, an accompanying app, as well as daily updates on social media.
The £120,000 campaign has been match-funded with £60,000 from theVisitScotland Growth Fund, with the aim of encouraging visitors to Scotland to discover the stories behind public houses in all corners of the country.
These tales can be anything from mythical hauntings in the beer cellar to famous historical patrons that used to sit at the bar. A pub may boast a famousliterary connection, such as a pub well known as a famous detective’s favourite haunt, or a pub that may have enjoyed a starring role on the silver screen. Orit may be a bar which helped launch the career of a band and unearthed a rock n’ roll phenomenon. Or perhaps the distinction is geographic, such as the most remote pub in mainland Britain.
Bars, and customers, will be able to make their nominations online, with the aim of compiling a list of around 100 Scottish pubs with the mostfascinating stories to tell. Furthermore, each of these pubs will put forward amember of staff as their resident ‘storyteller’, who can regale customers withtales of the establishment’s background.
Mike Cantlay, Chairman of VisitScotland, said: “For many, a visit to a Scottish pub is an integral part of the holiday experience. But this campaign isn’t about who pulls the best pints or serves the finest ales, it’s about telling stories and enriching the overall visitor experience.
“This is a hugely exciting project and we are delighted to be working withthe SLTA, Diageo and Tennent’s to uncover those Scottish pubs and bars with themost fascinating stories. Scots are renowned throughout the world for their warm welcome and we hope that, during Homecoming 2014, visitors will gather for a tipple of their choice and enjoy Scotland’s finest tales.”
Pubs and bars can nominate themselves by visiting http://www.theslta.co.uk/Scotlands-Pubs-and-Bars (http://www.theslta.co.uk/Scotlands-Pubs-and-Bars)
Consumers can also email their nominations to entry@scotlandspubsandbars.co.uk (entry@scotlandspubsandbars.co.uk)or by tweeting @ScotlandsPubs. The nominated pub will then be contacted and encouraged to enter.