View Full Version : Specsavers copywriters need an eye test

27-Sep-12, 16:51
Wick and Brora achieve islands status in firm's leaflet promotion

Specsavers have made a bit of a spectacle of themselves after a promotion leaflet circulated in Scotland's most northerly counties announced that its opticians would be visiting the isles of Brora and Wick.
The geographical faux-pas has ruffled a few feathers in the far north.
Specsavers Scottish chairman, Jim Quinn said: "The sharp-eyed locals who spotted this error clearly won't be needing an appoint with us any time soon. On this occasion our copywriters obviously should've gone to Specsavers."